Emva kwempembelelo yobhubhane, imarike yokusetyenziswa kwebhiya ngokuthe ngcembe iyachacha.Ngo-2023, ibhiya yobugcisa obuphezulu, ukwandiswa, kunye ne-crossover iya kuba ngamagama abalulekileyo kuphuhliso loshishino.
Ukwandiswa kwendawo yotywala
Kwishishini lebhiya, utyalo-mali kunye nokwandiswa kwemveliso yeenkampani zebhiya kukwinqanaba eliphezulu.
Ukususela kwi-2022, i-Budweiser Asia Pacific ivakalise ukuba i-craft yebhiya ye-craft kunye nomthamo wokuvelisa iitoni ze-10,000 ePutian, i-Fujian iya kufakwa ngokusemthethweni ekusebenzeni;I-Chongqing Brewery ivakalise ukuba iya kwandisa utyalo-mali, kunye notyalo-mali olupheleleyo malunga ne-3 yeebhiliyoni ze-yuan, ukwakha isiseko esitsha sokuvelisa eFoshan, eGuangdong;
IYanjing Beer kunye neTsingtao Brewery zibhengeze inani leeprojekthi zolwakhiwo lwefektri kunye nokuhlaziya;
Iprojekthi yokwandisa ibhiya yaseZhujiang notyalo-mali olupheleleyo lwe-yuan yezigidi ezingama-730 iyakhuthazwa.
Crossover
Njengoko usetyenziso lwebhiya yasekhaya ngomntu ngamnye lufikelela kumqobo, iinkampani zebhiya ziya kwamkela uyilo oluneendlela ezininzi, kwaye intsimi yotywala beLuozi ikwaluphononongo kunye nokongeza kwiinkampani zebhiya kwizicwangciso zazo zexesha elizayo.
Iinkampani ezininzi zebhiya ziye zaxinana kumzila wotywala emva kwenye.I-China Resources Beer iye yabandakanyeka kushishino lotywala amaxesha amaninzi, kwaye ityale ngokulandelelanayo kwi-Shanxi Fenjiu, i-Jingzhi Baijiu, kunye ne-Golden Seed Liquor;Ibhiya yaseZhujiang ijonge ukukhawulezisa ukulinywa kweshishini lotywala;
Iqela leJinxing liqalise indlela yokusebenza ngeendlela ezahlukeneyo, kunye nesakhiwo esikhulu soshishino "sokwenza iwayini + ukunyusa iinkomo + ukwakha izindlu + ukungena kotywala"......
Ukusuka kwibhiya ukuya kutywala, isizathu kukuba, kwelinye icala, umda wengeniso yeshishini lotywala uphezulu, kwaye kwelinye icala, ngenxa yokunyuka okuncinci kwimarike yebhiya,
Ngokwenyani, “liphulo elibiyelweyo” eliqalwe ziinkampani zebhiya kushishino lotywala, kwaye iinkampani ezininzi zebhiya zinokutyala imali kwiinkampani zotywala kwixesha elizayo.
Yenza ibhiya
Ngokuphucuka komgangatho wokusetyenziswa kwebhiya, ishishini lebhiya litshintshile ukusuka kunyuso ukuya kunyuso lomgangatho, kwaye udidi lwebhiya yobugcisa luye lwaba ngumthwalo obalulekileyo kubavelisi ukuze baphucule ubume bemveliso yabo.Ikwangumkhondo ongenakuthintelwa webhiya yobugcisa ukusuka kwi-niche ukuya eluntwini.Kule mihla, umkhwa wokwenziwa kwebhiya kwizinga elikhulu sele uqalile ukubonakala.
IBudweiser, iTsingtao Brewery, iYanjing kunye namanye amaqela ebhiya sele eqalisile ukubeka kunye nokwakha imigca yabo yokuvelisa ibhiya.Abathengisi kunye neenkampani zokutya ezifana ne-Hema kunye ne-Haidilao bangene kumzila webhiya yobugcisa.Ngo-2022, ibhiya yobugcisa iya kuthandwa ngoongxowankulu abahlukeneyo, kwaye iimveliso ezinje ngeXuanbo Beer kunye neNew Zero Beer ziya kufumana imali eninzi.
Ukunyuka kwexabiso
Njengoko amaxabiso anyukayo amandla kunye namaxabiso ezinto ezikrwada echaphazela iindleko zemveliso, uxinzelelo lokunyuka kwamaxabiso luya kuqhubeka nokubetha abadidiyeli bebhiya, kwaye ishishini lebhiya belijongene nesaqhwithi sokunyuka kwamaxabiso.
Ngo-2022, iinkampani eziphambili zebhiya ziya kuba nokunyuka okucacileyo kumlinganiselo wexabiso leyunithi kunye nokwenyuka kwimida yengeniso.Iinkampani ezininzi zebhiya ezaziwayo, eziquka iChina Resources Snowflake, iTsingtao, iBudweiser, kunye neHeineken, zibhengeze ukuba ziza kulungelelanisa amaxabiso eemveliso zabo zebhiya.
Ixesha lokuposa: Feb-20-2023