Kwiminyaka yakutshanje, ukuthengiswa ngokubanzi kwebhiya yasekhaya kwilizwe lam akwenziwanga kakuhle, kodwa ukuthengiswa kwebhiya yezandla akukhange kunciphe kodwa kunyukile.
Ibhiya eyenziwe ngobuqhetseba enomgangatho ongcono, incasa etyebileyo kunye nengqikelelo entsha iba lukhetho losetyenziso oluninzi.
Yintoni indlela yophuhliso lwebhiya yobugcisa ngo-2022?
Ukungcamla uphuculo
Ibhiya eyenziwe ngobuqhetseba ayizange ifaniswe nebhiya yemizi-mveliso ngenxa yobuninzi bayo obahlukeneyo, incasa ethambileyo kunye nexabiso eliphezulu lesondlo.
Ibhiya yezandla iza kwiincasa ezahlukeneyo.Ngokunyuka kwemfuno emandla yokusetyenziswa kwezinto ngeendlela ezahlukeneyo, iibhiya ezenziwe ngobugcisa ezifana ne-IPA ezinevumba lehoppy, iPorter enencasa yemalt eyosiweyo, iStout etshisiweyo, kunye nePearson enobukrakra obunamandla zivele ngamanani amakhulu.Ibhiya eyenziwe ngobuqhetseba enencasa ezahlukeneyo kunye nencasa iya isiba ithandwa kakhulu.
Ci-apitalEukungena
Ukusetyenziswa kwebhiya kuqhubela phambili kwindlela yokusetyenziswa komntu kunye nomgangatho ophezulu, kwaye ngayo, ibhiya yobugcisa izise ukukhula okukhulu kweli lizwe.
Ngokweenkcukacha-manani ezingaphelelanga, kule minyaka mihlanu idlulileyo, iinkampani ezingaphezu kwama-4,000 kwilizwe lonke ziye zagalela kushishino lwebhiya yobugcisa.Ukusukela kwiimveliso zebhiya yobuchwephesha bokuqala ezimelwe nguMaster Gao kunye neBoxing Cat, ukuya kwiimveliso ezisakhasayo ezifana neHop Huaer, iPanda Craft, kunye neZebra Craft, ibhiya yobugcisa ingenise ixesha lophuhliso olukhawulezayo.
Ngelixa ii-brand-edge-edge zenza umkhondo wokwenza utywala, ii-capital ezininzi azikhange zisebenze "konakalisa umdlalo".ICarlsberg ityale imali eBeijing A ibhiya yobuchwephesha ngo-2019, kwaye iBudweiser ikwafumene ngokulandelelana iibrendi ezininzi zebhiya enjengeBoxing Cat kunye neGoose Island., Ihlathi laseYuanqi libe lishishini lesithathu elikhulu kwi-'Bishan Village'… Ukungena kwenkunzi kuyakunceda ukwenza ibhiya yobugcisa bophule isangqa kwaye kwandise ukuthandwa kukonke.
Ukupakishwa kobuqu
Ukufika kwexesha lokwenziwa kwemveliso yezandla kwenzeka nje ukudibana nesizukulwana sika-Z.Ke ngoko, ibhiya ayisabekwa njengesiselo samandla, kodwa iguquke yaba sisiselo soluntu, isithwala somoya sokubonisa ubuntu kunye nesimo sengqondo.
Ukubonelela ngeemfuno zomntu zeGeneration Z, ukupakishwa kudlala indima ebaluleke ngakumbi kwibhiya yobugcisa.IBISWorld, umbutho odumileyo wokuphanda ngemarike, wakhankanya oku kwingxelo: “Nangona iibhiya ezenziwe ngezandla zikhuphisana ngakumbi ngokomgangatho, incasa namaxabiso, zikwafanele zibe nomtsalane kubathengi abanomdla kwizinto ezintle ezenziwa ngabantu ngokufaka uphawu, ukupakishwa nokuthengisa.“
Akukho utywala
Emehlweni ee-breweries, ubhiya obunganxilanga bube yintlupheko ecacileyo yeemarike, kwaye le marike isakhula ngokukhawuleza.
Ibhiya engeyiyo utywala inevumba elinamandla lemalt, kwaye incasa iphantse yahlukeka kwibhiya.Ngaphantsi koyilo olucokisekileyo lwefomula yayo, inokuhlala ibamba ngokuchanekileyo indawo enomdla yabathengi, kwaye inokonwabela ulonwabo "lokusela" ngaphandle kokungcamla utywala.
Utywala obuluhlaza
Abathengi bebhiya bazimisele ukuhlawula ngaphezulu kwibhiya eveliswa ngokuzinzileyo.Ziya zisanda ngakumbi iibhiya ezenziweyo ziyalwazi ingqikelelo yophawu oluzinzileyo kwaye sele ziqalisile ukugxininisa umoya wazo ozinzileyo.
Ekuphunyezweni kophuhliso oluzinzileyo, uninzi lweendlela zokusebenzisa ibhiya kukunciphisa ukusetyenziswa kwendalo, njengokuphinda kusetyenziswe imithombo yamanzi, ukuphinda kusetyenziswe i-carbon dioxide ngexesha lokuvutshelwa, njl.
Kumashumi amabini okanye amathathu eminyaka edlulileyo, inkcubeko yebhiya yobuchwephesha ebalaseleyo yenziwe kwihlabathi jikelele.Ngaphantsi kwendlela, iibrendi zebhiya yobuchwephesha zinokubanga indawo kuphela kwimarike ixesha elide ukuba zizimisele kwaye zilungelelanise nentsingiselo kwaye zilungelelanise ngokufanelekileyo.
Ixesha lokuposa: Jun-24-2022