Emva kweminyaka yokukhula kwishishini lebhiya yezandla, lingena kwinqanaba lokuqola.Ishishini liziva uxinzelelo oluvela kubathengi, abasasazi kunye nabathengisi.Ukujonga phambili kwikamva, kuya kubakho inani elikhulu labadlali bebhiya abacinga ukuba ziinkampani zesiselo, hayi ibhiya.
Izinto ezintsha ngaphandle kwebhiya
Ngenxa yemfuno yabathengi, izityalo ezininzi zebhiya sele ziqalisile ukuvelisa iimveliso ngaphandle kwebhiya.
Ukuba ngaba umvelisi webhiya yesiNtu ebetsala nzima emarikeni, banokuzama ukuvuselela imvakalelo yobukho bakhe ngokwenza iimveliso ezintsha ngaphandle kwebhiya.
Kodwa olu tshintsho lutsha kunye nezinto ezintsha eziveliswa koku kunokubazisela impumelelo kuzo zonke iimeko.Utshintsho oluyimpumelelo ukusuka kwibhiya ukuya kwiimveliso zebhiya kufuna imveliso esebenzayo, amaxabiso afanelekileyo, ikhonkco lonikezelo oluthembekileyo kunye nobudlelwane obuluqilima bomthengisi.
I-logo ye-brand ukuhambelana nendlela yokuphila yabathengi inokudala uxhulumaniso olomeleleyo kwaye ikhuthaze ukuthengisa ngakumbi.
Imarike ephithizelayo
Kukho iziselo ezinxilisayo kunanini na ngaphambili, kodwa indawo yeshelufu yevenkile ayitshintshi.Iimveliso zebhiya akufuneki zikhuphisane nje ukuze zibe yeyona bhiya inomtsalane kwiishelufa, kodwa ikwakhuphisane nezinye iindlela zotywala ezinje ngeecocktails kunye namanzi esoda eqinile.
Ukuthengisa ngundoqo, kodwa ngaphambi kokungena kwiishelufu, umenzi kufuneka asebenzisane namaqabane amabini amakhulu oshishino: abasasazi kunye nabathengi abathengisayo.Kwiminyaka eyi-15 edlulileyo, inani elikhulu lokudityaniswa kunye nokufunyanwa phakathi kwabasasazi kukhokelele kuluhlu lwebhrendi olukhulu olumelwe ngumsasazi ngamnye.Ngokuchasene nokongeza uxinzelelo kumenzi.
Ukuze uphumelele, umzi-mveliso webhiya kufuneka wodlule ezinye iibrendi zomthengisi.Ukongeza, kufuneka bagunyaziswe kwaye bathathe indawo phakathi kwabathengi abaphambili.
Jikela kutywala obuphantsi kunye notywala obungenatywala
Omnye umkhwa onomdla kwintsimi yeziselo ezinxilisayo kukuguqula utywala obuphantsi kunye neemveliso zotywala.Ukuthengisa utywala obuphantsi kunye notywala obungenatywala kunye neemarike zotywala zikhula ngokukhawuleza.
Abathengi kufuneka bahlangabezane nokhetho lweemfuno ezahlukeneyo.Abanye abantu bafuna ukusela kunye namava ngaphandle kwempembelelo embi ye-hangover.Abanye abantu kungenxa yomnqweno wabo weemveliso ezingenatywala.
Ukongeza, abantu bacinga ukuba iziselo ezinxilisayo eziphantsi kunye neziselo ezingenatywala zisempilweni kuneziselo zesintu.Kodwa le "halo enempilo" ayibonakali ngathi.Ngokomzekelo, iikhalori eziphantsi kunye nekhalori -ukutya okungekho ngaphantsi kokutya kwendabuko.Nangona kunjalo, le ngcamango isekho, kwaye iqhubekile ukukhuthaza umdla wabantu kwiziselo ezinxilisayo nezingenayo utywala.
Ukuphumelela akukho lula
Ukuphumelela kwimarike yanamhlanje, isityalo sebhiya kufuneka silinganise uxinzelelo oluvela kuwo onke amaqela.Kufuneka inyaniseke kwi-brand yayo, ngelixa igcina ukuguquguquka okwaneleyo ukulungiselela iimfuno zabathengi.I-brand nayo ifuna ukujika ngokukhawuleza, kwaye inomsebenzi wangaphakathi onokulawula ngokufanelekileyo abasasazi kunye nabathengi abakhulu.
Njengoko ikamva lebhiya litshintsha, uphawu lwebhiya kufuneka luqhelane nesazisi njengenkampani yesiselo, hayi nje abavelisi bebhiya.Eyona nto ibaluleke kakhulu kukuba uphawu ludinga ukuseka uxhulumaniso oluqinileyo lweemvakalelo kunye nabathengi.
Ixesha lokuposa: Nov-14-2022