Imithombo yeendaba yezangaphandle iBeverage Daily yathumela ukuba ukusetyenziswa kwebhiya, i-cider, iwayini kunye notywala kuhlile, kodwa umthamo wentengiso usezantsi kunowama-2019 ngaphambi kobhubhani.
01 Ixabiso ngo-2021 linyuke nge-12%
I-IWSR Beverage Market Analysis Company ibonise ngokwesiseko seenkcukacha-manani ezisekwe kumazwe ali-160 kwihlabathi jikelele ukuba ixabiso leziselo zewayini kwihlabathi linyuke nge-12% kulo nyaka uphelileyo laya kutsho kwi-1.17 yetriliyoni yeedola zaseMelika, nto leyo eyenze isi-4% selahleko yexabiso ebangelwe yi. 2020 ubhubhane.
Emva kokuhla nge-6% kunyaka ophelileyo, isixa sisonke sotywala sinyuke nge-3% ngo-2021. I-IWSR iqikelela ukuba ngokunyenyiselwa ngakumbi komgaqo-nkqubo wobhubhane, isantya sokukhula kwentengiso ehlanganisiweyo yonyaka iyonke iya kuba phezulu kancinci kune-1% kule minyaka mihlanu izayo.
I-CEO uMark Meek wenkampani ehlalutya imarike yesiselo se-IWSR uthe: "Idatha yethu yamva nje ibonisa ukuba into eqhubekayo yokubuyiswa kwewayini kunye nesiselo iyavuya.Isantya sokuphinda sibuyele kwimarike siphezulu kunokuba bekulindelwe.Ngaphandle kokuncipha, i-e-commerce yokusela iwayini iyaqhubeka ukukhula.Nangona izinga lokukhula liye lehla, indlela yokukhula iqhubekile;Iziselo ezingenatywala/utywala obuphantsi nazo ziqhubekile nokukhula ukusuka kwiziseko ezisezantsi.“
"Nangona eli shishini ngoku lijongene nemiceli mngeni-ukuphazamiseka okuqhubekayo kokubonelela, ukunyuka kwamaxabiso, ukungquzulana kweRussia-Ukraine, ukubuyiswa okucothayo kwentengiso yezokhenketho, kunye nomgaqo-nkqubo wobhubhane waseTshayina-kodwa iziselo ezinxilisayo zisekwimeko eyomeleleyo."UMark Meek wongezelela.
02 Iindlela ezifuna ukuhoywa
I-IWSR ibonise ukuba ukukhula komgangatho ongekho/ophantsi wotywala obunxilisayo kunyaka ophelileyo kudlule i-10%.Nangona isiseko sasiphantsi, siya kuqhubeka sikhula kwiminyaka eyi-5 ezayo.Ukukhula okubalulekileyo kulo nyaka uphelileyo kwavela kwimakethi yaseBhritane engenatywala: Emva kokuphinda kabini isikali ngo-2020, intengiso ngo-2021 yonyuke ngaphezulu kwe-80%.
Sijonge phambili kwikamva, ibhiya engenawayini iyakwandisa intengiso ethe kratya kwimarike yebhiya engeyiyo -/ephantsi yebhiya kwiminyaka emi-5 ezayo.
Kunye nokuphela kwesithintelo sobhubhane, ibhiya iphinde yanda ngamandla kwiimarike ezinkulu ezininzi.Kulindeleke ukuba kule minyaka mihlanu izayo, ithathe isabelo esikhulu sesixa sisonke sewayini nesiselo, ngakumbi kwingingqi yeAsia-Pacific naseAfrika.Kulindeleke ukuba udidi lwebhiya lunyuke phantse ngeebhiliyoni ezingama-20 ngo-2026. Idola.
Ukuthengiswa kwebhiya yaseBrazil kuya kuqhubeka nokukhula, iMexico kunye neColombia ziya kuphinda ziphinde zikhule ngamandla ukusukela kulo nyaka uphelileyo kwaye ziya kuqhubeka, kwaye imakethi yaseTshayina iya kungenisa kwinqanaba elithile lokubuyisela.
03 Amandla aphambili okubuyisela ukusetyenziswa
Njengesona sizukulwana sincinci sezithintelo zobhubhane, isizukulwana sewaka leminyaka sikhokele ukusetyenziswa kwakhona kwehlabathi kunyaka ophelileyo.
I-IWSR yabonisa: “Aba bathengi (abaneminyaka engama-25-40 ubudala) banomdla ngakumbi kunezizukulwana zabo zakudala.Banamandla okusebenzisa amandla kwaye bagxininise kubungakanani obuncinci kunye nomgangatho ophezulu.Bathanda ukuthenga iimveliso ezininzi nezikumgangatho ophezulu. ”
Ukongeza, ukunikela ingqalelo kwimpilo, njengokumodareyitha, umgangatho wokwakheka, kunye nozinzo nazo zinefuthe kwimikhwa yokusetyenziswa okuphezulu.
Kwangaxeshanye, ukusebenzisana kwi-intanethi-nokuba kukusebenzisa imidiya yoluntu okanye ukuthengwa kwewayini kwi-intanethi, imarike iyaqhubeka nokubumba imarike;nangona izinga lokukhula lingaphantsi kwe-2020 ubhubhane, i-e-commerce yehlabathi jikelele kulo nyaka uphelileyo igcine ukukhula (i-2020-2021 ixabiso lexabiso lexabiso Khulisa i-16%).
“Umceli mngeni usekhona, kuquka nokuba iibhari kunye neendawo zokutyela ziya kuqhubeka zitsala umdla wokuthenga kwi-intanethi kunye nabathengi ekhaya;ingaba abathengi baya kukwamkela ukonyuka kwexabiso lebrendi abayithandayo;kunye nokuba imiba yokunyuka kwamaxabiso kunye nekhonkco lonikezelo iza kubangela abathengi iimveliso zeNdawo endaweni yeemveliso ezivela kumazwe angaphandle.Siphila kwixesha elizaliswe kukungaqiniseki.Ezi ziindawo ezingaziwayo zeshishini.Kodwa njengoko sibona kwintlekele edlulileyo, eli lishishini eliguquguqukayo.“UMark Meek uthe uEssence
Ixesha lokuposa: Oct-10-2022