INdebe yeHlabathi, yenye yemidlalo emikhulu kwihlabathi, ayinakuthengisa utywala ngeli xesha.
IQatar engenatywala
Njengoko sonke siyazi, iQatar lilizwe lamaSilamsi kwaye akukho mthethweni ukusela utywala esidlangalaleni.
Ngomhla we-18 kaNovemba, i-2022, iFIFA yatshintsha indlela yayo yokusebenza kwiintsuku ezimbini ngaphambi kokuqala kweNdebe yeHlabathi yeQatar, ibhengeza ukuba akuyi kubakho bhiya ngaphambi nangemva komdlalo weNdebe yeHlabathi yeQatar, kunye namabala emidlalo asibhozo apho umcimbi uya kubanjelwa khona awuyi kuthengisa kuphela. utywala kubalandeli.,
Ukuthengiswa kotywala kufutshane nebala lemidlalo nako akuvumelekanga.
Isiteyitimenti seFIFA sithe: “Emva kweengxoxo phakathi kwabaphathi belizwe ababambeleyo kunye neFIFA, sigqibe kwelokuba simisele iindawo zokuthengisa iziselo ezinxilisayo kwiFifan Fan Festival, iindawo apho intengiso inikwe imvume, kunye nezinye iindawo apho abalandeli bahlanganisana khona, kunye namanqaku. ezithengiswa kwiindawo ngeendawo zeNdebe yeHlabathi.iya kususwa.”
Kwaye ngaphandle kotywala ukongeza kulonwabo, abalandeli nabo badanile.Ngokweengxelo zeendaba zaseBritane, abalandeli base-UK banokuchazwa ngokuba "banomsindo".
Unxibelelwano phakathi kwebhola kunye nebhiya
Ibhola ekhatywayo ngomnye wemisitho yezemidlalo enabalandeli abaninzi kwihlabathi.Njengenkcubeko yebhola yenkcubeko yoluntu, ibhola lebhola lidibene ngokusondeleyo nobhiya ukususela kwixesha elidlulileyo.INdebe yeHlabathi iye yaba yenye yezona ndawo ziphambili zokukhuthaza ukuthengiswa kwebhiya.
Ngokutsho kophando lwamaziko afanelekileyo, ngexesha leNdebe yeHlabathi ye-2018 eRashiya, abalandeli abangaphezu kwe-45% kwilizwe lam bandise ukusetyenziswa kwebhiya, iziphuzo, i-snacks kunye ne-takeaways.
Ngo-2018, ingeniso yebhiya ye-Budweiser ikhule nge-10.0% ngaphandle kwe-US, inyuswe yiNdebe yeHlabathi ngelo xesha.Imiyalelo yebhiya kwi-platform ye-JD.com inyuke nge-60% ngenyanga-ngenyanga.Ngobusuku bokuvulwa kweNdebe yeHlabathi bodwa, intengiso yebhiya ye-Meituan ethathiweyo igqithile kwiibhotile ezingama-280,000.
Kuyabonakala ukuba abalandeli ababukele iNdebe yeHlabathi abanako ukwenza ngaphandle kwebhiya.Ibhola kunye newayini, akukho mntu unokuziva uphelele ngaphandle kwayo.
UBudweiser, obengumxhasi wowona msitho uphezulu webhola ekhatywayo ukusukela ngo-1986, akakwazi ngoku ukuthengisa ibhiya ngaphandle kweintanethi kwiNdebe yeHlabathi, nto leyo ngokungathandabuzekiyo enzima kuBudweiser ukuyamkela.
UBudweiser akakacaci ukuba uza kuthatha nawaphi na amanyathelo asemthethweni ngenxa yokwaphulwa kweFIFA okanye iLizwe laseQatar.
Kuyaqondwa ukuba uBudweiser unelungelo elikhethekileyo lokuthengisa ibhiya kwiNdebe yeHlabathi, kwaye umrhumo wayo wenkxaso uphezulu kwi-75 yezigidi zeedola zase-US (malunga ne-533 yezigidi zeeyuan).
UBudweiser unokucela kuphela ukutsalwa kwe-£40m kwisivumelwano sakhe senkxaso yeNdebe yeHlabathi ka-2026, ebhala kwi-tweeter ukuba "oku kulihlazo."Okwangoku.Le tweet icinyiwe.Isithethi sikaBudweiser siphendule ngelithi "imeko ingaphaya kwamandla ethu kwaye amanye amaphulo okuthengisa ezemidlalo acwangcisiweyo awanakuqhubeka."
Okokugqibela, uBudweiser, njengomxhasi, ufumene ilungelo elikhethekileyo lokuthengisa utywala ngeeyure ezi-3 ngaphambi komdlalo kunye neyure enye emva komdlalo, kodwa eminye imisebenzi yayithintelwe kwaye kwafuneka irhoxiswe.Ukuthengiswa kwebhiya enganxiliyo yakwaBudweiser, iBud Zero, ayizukuchaphazeleka, kwaye iya kuqhubeka ifumaneka kuzo zonke iindawo zeNdebe yeHlabathi eQatar.
Ixesha lokuposa: Nov-28-2022